B2B

A film created for business-to-business communications or promotion.

CORPORATE

A corporate film that supported a specific goal and delivered significant results.

INTERNAL

The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.

ISSUES AND REPUTATION MANAGEMENT

A film created to deal with a specific corporate or social issue.

PUBLIC AFFAIRS

A film created to influence political or governmental audiences on behalf of an organisation or brand.

CONSUMER GOODS

For a brand film that helped achieve a goal, such as engaging consumers or employees, building media buzz, and selling products.

HEALTHCARE

The film that highlights the healthcare industry, from pharmaceuticals and hospitals to insurance and overall wellness, in the most innovative way.

MUSIC AND ENTERTAINMENT

A film created to promote a movie, TV programme or other form of entertainment.

SPORT

For a film that uses sport to deliver a brand or organisations message.

BRAND DOCUMENTARY

The most effective documentary film created by a brand or agency that tells an impactful, informative story.

BRANDED PROGRAMME

For an inventive and relevant film that helped drive a brand’s objectives in a demonstrable way.

BEST USE OF HUMOUR

Using humour in an effective way to achieve its goals. The film can be part of a larger programme or a standalone initiative.

MOST EMOTIONAL FILM

The most heart warming, emotional film created by a brand or agency. The film can be part of a larger programme or a standalone initiative.

BEST USE OF DIGITAL/SOCIAL MEDIA

For the film with a creative idea demonstrates outstanding use of social media and/or other digital resources in order to reach determined goals.

BEST USE OF AN INFLUENCER OR CELEBRITY

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the films reach. This can be as a standalone initiative or as part of a wider campaign.

ANIMATED

For the most memorable and effective use of animation in film. Can include hand-drawn, stop-motion, or computer animation.

BEHIND THE SCENES

The best film that offers a sneak peak at the making of a campaign, programme, or event.

BEST DIRECTOR

Given to the director who best brings a film to life with their vision and techniques.

BEST INDIVIDUAL PERFORMANCE

An individual’s performance within a branded film that has successfully accomplished the brands messaging through creative storytelling and delivery.

BEST POST-PRODUCTION

The film that best showcases the use of post-production editing techniques, such as sound mixing, colour correction, graphic design, and special effects.

BEST SCREENPLAY

The film that showcases the most original writing and storytelling so the content resonates with viewers.

BEST USE OF NEW TECH (360 OR VIRTUAL REALITY)

For films that tell a brands story through 360 or virtual reality techniques. To engage viewers and immerse them in the interactive content experience. This can include periscope or augmented reality.

FOREIGN LANGUAGE

For the best foreign language film or series (please include English subtitles). Films can be submitted by international/multinational brands and agencies.

NOT-FOR-PROFIT/GIVING BACK

The film that demonstrates an impactful philanthropic program or brand CSR effort and the results it had on society at large or for a specific organisation.

SUSTAINABILITY

The film that underscores a corporation or agency’s sustainability efforts. The film should tell a story as well as support the company’s particular sustainability focus area.

CHARITY FILM

A film that has been produced by a charity and/or agency achieving the most inspiring awareness raising or fundraising film.

BRAND OF THE YEAR

This category recognises the brand or organisation that has produced outstanding branded film content over the last 12 months, which has met the company’s objectives and delivered real outcomes for the business. Judges will be looking at how the branded film content links to overall marketing strategy and to tangible business outcomes.

MEDIA PRODUCTION COMPANY OF THE YEAR

This category recognises the media production companies that have produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

AGENCY OF THE YEAR

This category recognises an agency that has produced outstanding branded film content for its clients over the last 12 months. Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

RISING STAR

This category recognises the emerging new talent within the world of brandied films. Judges will be looking for individuals who have demonstrated exceptional skill and ambition and whose personal endeavours have begun to make their mark within the first five years of their career. We welcome entries from the individuals themselves or nominations from peers, company leaders and clients.